I’m a creative director and experiential producer working across culture, fashion, and live experiences. My work spans brand campaigns, fashion week productions, cultural festivals, and retail activations, translating narrative-driven ideas into physical spaces and shared moments.

As a third-culture immigrant who has built a life between places, not fully of Kathmandu and not entirely of New York, my perspective is shaped by in-between experiences. This lens informs how I approach storytelling, with attention to nuance, contradiction, and the everyday moments often overlooked in mainstream cultural narratives, even within the diaspora.

I collaborate with artists, designers, and brands to shape concepts and lead production from vision through execution, balancing creative direction with hands-on rigor to deliver work that is culturally grounded, intentional, and aspirational.

Let’s build together.
itsprarr@gmail.com